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Animals are suffering
for views & engagement

Social Media Animal Cruelty Coalition (SMACC) works to end this. A growing global network of animal protection organizations, spanning the world, with one shared goal:
to end animal cruelty on social media.

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The Hidden Crisis

The numbers behind the cute video.

Online animal cruelty content is directly and negatively impacting species survival.

Generated by online animal cruelty content every year

More than half show direct physical abuse on animals

100B+

50%

32%

Of the animals in cruelty content, are endangered species

UPDATE FROM SMACC

SMACC Joins the Trust & Safety Professional Association (TSPA)

SMACC is now a member of the TSPA, a global community of trust and safety practitioners.
This strengthens our engagement with the trust and safety ecosystem and helps connect online animal cruelty more directly with conversations around digital harms and platform safety.
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TAKE ACTION

How You Can Help

Every action counts. Learn, report, and support efforts to make social media safer for animals.

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Identify Cruelty Content

Learn how to spot fake rescues, harmful pet content, and other forms of animal cruelty on social media.

Learn More

Reporting Matters

Find out how to report content and support our work with social media platforms. Your reports make a difference.

Reporting Matters

Donate to Multiply Impact

By donating today, you help us work with platforms, collect data, and advocate for stronger protections for animals online.

Make a Donation

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HELP US END ONLINE CRUELTY 

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