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ENDING ONLINE ANIMAL CRUELTY CONTENT

SMAC leads a growing movement tackling online animal cruelty. Through research, education, and collaboration, we empower people and organizations to help create a more compassionate digital world.

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Animals are suffering for online cruelty content.

They’re being abused for entertainment, engagement, and profit.

WHAT WE DO

Organizations Working as One

Research & Reports

Global Awareness

Policy & Moderation Improvements

Platform Collaboration

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THE PROBLEM

  • Animals are suffering
     

  • Online animal cruelty content gathers BILLIONS of views
     

  • More than 50% of cruelty content shows physical abuse of animals
     

  • 32% of animals in online cruelty content are Endangered in the wild
     

  • Social media platforms need to do more to protect animals

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TAKE ACTION

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WHERE WE COME FROM

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2026

Amplifying our mission to end online animal cruelty,
connecting communities and voices worldwide.

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REPORT A CONCERN

One click can save lives.
If you see animal cruelty online, report it.

Every action helps fight abuse

Seen animal cruelty online?
Here’s what you can do

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HELP US END ONLINE CRUELTY 

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