Tools for NGOs
NGO-HUB
Practical resources for organizations responding to online animal cruelty
We all have different roles to play
Animal protection organizations are often among the first to encounter reports of online animal cruelty. Responding effectively requires clear procedures, responsible communication, and coordination with trusted partners.
Social Media Animal Cruelty Coalition (SMACC) has developed the NGO Toolkit to support organizations in responding to online animal cruelty. It provides practical guidance, templates, and resources to help organizations respond safely and effectively, without amplifying harm.
These resources are designed to help organizations:
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assess online cruelty incidents
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document evidence responsibly
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report harmful content to platforms
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communicate about cases without amplifying cruelty
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collaborate with partners addressing online abuse
Explore the resources below. If you can’t find what you need, feel free to contact us. We’re here to help.
Toolkit: What do you need help with?
Select the area most relevant to your work to access practical tools and guidance.
Responding to online cruelty cases
Guidance for assessing and responding to cases safely and effectively.
Raising awareness & campaigns
Resources to support public communication and campaigns.
Reporting & taking action
Understanding the issue
Background information, reports, and emerging trends.
Useful documents
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What is social media animal cruelty?
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What can our organization do to tackle this issue?
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What can we tell our supporters who send us links to cruelty content?
Read our Social media cruelty content brief below and our guides to assisting the public with queries.
5 STEPS TO STOP ONLINE CRUELTY Chinese
Social media images
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What advice can we give to the public about this issue?
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What are the main points we need to share with our supporters?
Our 3 Steps to Stop Online Cruelty guide the public through the actions they can take. Other images can be used as individual posts or as a carousel on your social media pages.
All images are Instagram dimensions.
Videos
Videos
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What advice can we give to the public about this issue?
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How does someone report cruelty content to the different social media platforms?
Find below How to Report Videos for major social media platforms, as well as more in-depth information on why not to engage with such content
Join Social Media Animal Cruelty Coalition
Social Media Animal Cruelty Coalition (SMACC) is a global network of organizations working together to address animal cruelty on social media.
By joining the coalition, organizations can stay informed about emerging issues, collaborate with partners worldwide, and contribute to efforts to improve platform responses to online cruelty.
Join as an SMACC Member
SMACC members:
• participate in SMACC quarterly meetings
• receive regular updates on coalition activities and emerging trends
• connect with partners across regions and sectors
• actively contribute expertise and insights to coalition projects
Subscribe to SMACC Updates
Stay informed about SMACC’s work, emerging trends in online animal cruelty, news updates, and coalition initiatives by subscribing to our newsletter.
This option is ideal for organizations and individuals who want to follow developments and access key updates without formal participation in the coalition.
Coming Soon
Report A Concern to SMACC
If your organization encounters concerning animal cruelty content or emerging trends, you can share this information through the SMACC reporting hub.
Reports from NGOs and investigators help SMACC and coalition partners:
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monitor emerging cruelty trends
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identify organized cruelty networks
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support advocacy for stronger platform responses
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coordinate action across organizations
By sharing information responsibly, organizations contribute to a stronger, more coordinated global response to online animal cruelty.