Building Cross-Sector Collaboration to End Online Animal Cruelty
Social Media Animal Cruelty Coalition (SMACC) Global Summit 2026 is the first international event dedicated exclusively to tackling the growing problem of animal cruelty content on social media platforms. This year, we are proud to collaborate with Sintesia Animalia Indonesia.
The Summit will convene leaders and experts from animal protection, technology, law enforcement, academia, social media, and public policy. Together, we will examine practical strategies to reduce harm, strengthen accountability, and foster safer, more responsible digital spaces.
Join us in amplifying collective action and driving meaningful change at the first-ever in-person SMACC Global Summit 2026
When:
Where:
Fee:
JUNE 11 - 12, 2026
Bali Rani Hotel (Bali, Indonesia)
Free of charge*
*Registration required
Our Goals
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Advance global efforts to end online animal cruelty and improve online safety for both animals and people
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Facilitate cross-sector collaboration to influence platform policies and enforcement
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Share insights from social media companies and develop strategic responses through workshops and panel discussions
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Strengthen global networks and inspire collective action
Why You Should Attend
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Experience the first-ever in-person SMACC Global Summit
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Learn how to combat a growing digital threat
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Understand legal and regulatory expectations
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Discover emerging tools and best practices
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Network across borders and sectors
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Stay ahead in digital safety and governance
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Animal protection organizations across the globe, who are actively working on or are interested in the eradication of animal cruelty content on social media.
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Social media platforms.
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Key Opinion Leader
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Government officials/representatives
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Organizations working on animal abuse
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Organizations working on Human - Animal Abuse Link
Who Should Attend
PROGRAM AGENDA
DAY 1
Thursday, 11 June 2026
08.00
Registration & morning tea
09.00
Opening ceremony
Welcome by emcee · Indonesia Raya Anthem · Prayer · Introduction by Sintesia & SMACC · Opening remarks by Guest of Honour · Official commencement & photo session
09:40
Session 1: Plenary Session
Science, government, research & digital expertise unpacking the complex reality of online animal cruelty, from biological harm and psychological impact to enforcement challenges and digital trends.
Moderator: Nicola O'Brien (SMACC) | Speaker: Natasha Lee Yu Pheng (WSAVA), Engelbertus Wendratama (PR2Media), Sakiko Yamazaki (Animal Literacy)(online)
12:00
Session 2: Wildlife trade & online cruelty: why we must tackle it together
How wildlife trafficking and online cruelty reinforce each other across digital platforms and physical markets, investigative findings, cross-border casework, and how cruelty content drives illegal demand.
Moderator: Amanda Faradifa (SMACC/MACC) | Speaker: Krismanko Padang (East Java Natural Conservation Agency), Ismail Agung Rusmadipraja, Gusbinanto (Yayasan Inisiasi Alam Rehabilitasi Indonesia), Russell Gray (GI-TOC)(online)
13:30
Session 3: Online safety & animal cruelty: the evolving regulatory landscape
Surveying existing laws and regulatory frameworks, what is currently in scope, where key gaps remain, and the challenges of bringing animal cruelty content into online safety regulation.
Moderator: Aditya Prasetyo (Animal Lawyer Indonesia) | Speaker: Francine Widjojo (Jakarta Regional House of Representatives) Aditi Sequeira (Ofcom (UK's independent communications regulator)), Nanda P Nababan (Jaga Alam Raya Indonesia (JARI))
15:15
Session 4: Investigating cruelty content: from online evidence to prosecution
Law enforcement, NGO investigators, and legal experts explore how digital cruelty cases lead to real-world accountability, cross-border investigations, NGO-authority partnerships, and emerging approaches to identifying networks behind cruelty content.
Moderator: Frantisek Pribrsky (The Kukang Rescue Program) | Speaker: Shalimar Oliver (Humane World for Animals), Cuc Phung Thu, Do Le Thuy Duong (Animals Asia)
17:00
Closing of Day-1
Day recap · preview of day 2 · group photo
Structured small-group discussions to map shared priorities and identify realistic next steps for cross-sector collaboration between NGOs, platforms, regulators, law enforcement, researchers, creators, and media.
DAY 2
Friday, 12 June 2026
08.00
Registration & morning tea
08.30
Opening of Day-2
Welcome · Opening remarks by Guest of Honour · Photo session · Day 2 agenda overview
09:00
Session 5: AI, online cruelty & the future of animal protection
Understanding AI-generated animal cruelty, how to identify it, assess risks, and respond. Explores AI use in scam networks, ethical implications, reporting workflows, and tracking systems.
Moderator: Wiebke Plasse (Welttierschutzgesellschaft (WTG)) | Speaker: Samuel David Tucker (Open Paws), Stephanie Kruuse Klausen (World Animal Protection)
10:20
Session 6: Platform state of play: from policy to practice
How social media platforms currently handle online animal cruelty, what their rules say versus what happens in practice. Moderation challenges, emerging tools, and practical next steps for stronger accountability.
Moderator: Chiang Yi Ju (Connie) (Taiwan SPCA) | Speaker: Pavitra Krishnan (SMACC), Diena Haryana (Sejiwa), Sigurdur Ragnarrson
13:10
Session 7: Using social media for good: storytelling, AI & influencers driving compassion
How ethical narratives spread online and how campaigns reach beyond traditional advocacy spaces, real-world examples from creators and advocates at the frontlines of digital engagement.
Moderator: Ayush Pant (Jane Goodall Institute Nepal) | Speaker: Robert Warrick Lockie (foodfacts.org), Bharati Ramachandran (FIAPO), Constance James (project.wild)
14:30
Session 8: Stronger together (Workshop)
16:40
Closing ceremony
Summary of day 2 · Closing remarks by Guest of Honour · Photo with all attendees · SMACC & Sintesia closing · Future events announcements
Free registration
Your participation includes:
- Two (2) tea breaks and one (1) vegan lunch per day
- Meaningful in-person discussions with peers
- Real case sharing and practical learning
- Opportunities to build lasting connections
Held the day before the SMACC SUMMIT 2026:
Hotel Booking
Delegates of the SMACC Global Summit 2026 and the DACC Regional event get to enjoy discounted rates at our official venue, Bali Rani Hotel.
You may visit baliranihotel.com to explore the rooms and amenities offered.
Booking Procedure:
1. For accommodation bookings, guests may contact our Reservations Team directly via email at reservation@baliranihotel.com or WhatsApp at +62 812 4653 5703, using the booking code AFA2026.
2. The code will be valid from June 8-15, 2026.
3. A one-night deposit per room is required to secure the reservation. Payment can be made via bank transfer or credit card, and the remaining balance may be settled prior to or upon arrival.
Frequently Asked Questions (FAQs)
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Watch this space for updates!
Financial sponsors:
Got questions about the event?
Send them our way! Contact us at conference@asiaforanimals.com
About the Social Media Animal Cruelty Coalition (SMACC)
With over 40 member organizations spanning the globe including Asia, America, Africa, and Europe), SMACC - driven by the Asia for Animals Coalition - has been at the forefront of this movement, collaborating with tech companies, lawmakers, animal protection organizations and the public to tackle this urgent global problem.