(DRAFT) TOOLS FOR NGOs

NGO-HUB

Tools for NGOs

Practical resources for organizations responding to online animal cruelty

We all have different roles to play

Animal protection organizations are often among the first to encounter reports of online animal cruelty. Responding effectively requires clear procedures, responsible communication, and coordination with trusted partners.

Social Media Animal Cruelty Coalition (SMACC) has developed the NGO Toolkit to support organizations in responding to online animal cruelty. It provides practical guidance, templates, and resources to help organizations respond safely and effectively, without amplifying harm.

These resources are designed to help organizations:

assess online cruelty incidents
document evidence responsibly
report harmful content to platforms
communicate about cases without amplifying cruelty
collaborate with partners addressing online abuse

Explore the resources below. If you can’t find what you need, feel free to contact us. We’re here to help.

Toolkit: What do you need help with?

Select the area most relevant to your work to access practical tools and guidance.

Responding to online cruelty cases

Guidance for assessing and responding to cases safely and effectively.

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Raising awareness & campaigns

Resources to support public communication and campaigns.

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Reporting & taking action

Tools and guidance for reporting content and escalating cases.

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Understanding the issue

Background information, reports, and emerging trends.

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Useful documents

Key questions:

What is social media animal cruelty?
What can our organization do to tackle this issue?
What can we tell our supporters who send us links to cruelty content?

Read our Social media cruelty content brief below, and our guides to assisting the public with queries.

Social media images

5 STEPS TO STOP ONLINE CRUELTY Chinese

Key questions:

What advice can we give to the public about this issue?
What are the main points we need to share with our supporters?

Our 3 Steps to Stop Online Cruelty guide the public through the actions they can take. Other images can be used as individual posts or as a carousel on your social media pages.

All images are Instagram dimensions.