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HOW YOU CAN HELP

 Three steps. Real impact. 

Regardless of the cruelty you encounter online, these actions always make a difference.

Follow them every time.

BE AWARE

Cruelty isn't always obvious. Elephants bathed by trainers, slow lorises being 'tickled', monkeys dressed in clothes, all involve serious suffering behind the scenes. Learn to spot it.

DO NOT ENGAGE

Every view, comment, or share, even outraged ones, feeds the algorithm and spreads the content further. 

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Do not share, even to raise awareness. Sharing boosts reach and can traumatise others. Screenshot instead.

REPORT IT

Report directly to the platform, even if you think they'll ignore it. Every report is logged.

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Then report it to us so we can track trends and push platforms to act.

Take action!

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Whether you're an individual or an organization, there's a role for you.

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