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ENDING ONLINE ANIMAL CRUELTY CONTENT
SMAC leads a growing movement tackling online animal cruelty. Through research, education, and collaboration, we empower people and organizations to help create a more compassionate digital world.
THE PROBLEM
Animals are abused for social media content. Likes, shares and engagement fuel animal cruelty, making money for creators. Hidden in plain sight, animals are suffering.
Animal cruelty spreads fast on social media.
When platforms and policy fall short, SMAC Global steps in, exposing abuse, pressuring change, and empowering the public to act.
WHAT WE DO
WHERE WE COME FROM
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