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Animals are being harmed for your feed.
Online animal cruelty is a global crisis hidden in plain sight. SMACC unites organizations worldwide to expose it, end it, and hold platforms accountable.
Billions of views
generated by online animal cruelty content every year
50%+
of cruelty content involves direct physical abuse
32%+
of animals shown are Endangered species in the wild
THE PROBLEM
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Animals are suffering
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Online animal cruelty content gathers BILLIONS of views
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More than 50% of cruelty content shows physical abuse of animals
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32% of animals in online cruelty content are Endangered in the wild
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Social media platforms need to do more to protect animals
WHAT WE DO
Organizations Working as One
Research & Reports
Global Awareness
Policy & Moderation Improvements
Platform Collaboration
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